BRAND MEDIA

Hay! welcome to Full Fat PR Branding & Digital Marketing

About Brand Media and our team.

HAY! we are Brand Media and we are delighted to meet you! 

Brand Media was created to fill a void we discovered when trying to find good quality PR, branding and marketing for one of our small businesses. There are many PR agencies stomping around the fields but we found that unless you were a larger business with big money to spend, they were not too enthusiastic.

Having worked in Marketing, Media, Visual Design, Branding and Public Relations, Ben and Sadie decided to set up a new concept in PR and Media that was specifically targeted to help smaller businesses compete with online companies and larger nationals. 

Simple Concept – No Bull!

Our concept is simple! help small businesses get PR opportunities and quality Marketing to compete with big business on an even playing field.

With an ever increasing emphasis on shopping local, shopping small and saving the high street, Brand Media are poised to help small businesses excel with building their image and promoting their services and products. 

We have a simple package price list with a minimum contract of just 3 months. Or you can pick and choose what PR, Social Media, Branding or Marketing tasks you need and pay-as-you-go. All of the guess work, woolly pricing and locked in contracts are out the tractor window and we are happy to provide one off services or welcome you to the herd with really cost effective packages.

 

What’s with all the cows?!

Explained in more detail below but basically the word “Brand” originated from farmers branding their cattle to claim ownership. Fast forward to today and the “Brand” has evolved to represent company ownership of products, services and image. Our herd is at the heart of what we do, and by herd I mean not just our team but our customers as well. Being a part of a business community is important and being stuck within your own business bubble can seem lonely at times. By joining Brand Media we help open the doors of your business to new potential customers.

 

Meet the Herd

Sadie Jones

Sadie Jones

Media Manager

Sadie has a mass of marketing, event and PR experience from working for established Bath-based companies and assisting a major London influencer. Having consistently provided a high quality service for a variety of both B2B and B2C clients over the years, Sadie can work with a range of businesses to elevate their profile in trade and local publications. She will make it her mission to transcend her client’s goals and expectations.

 

“I’m really excited to have been given this opportunity from Ben. I love working with a range of clients and challenging myself to implement creative solutions to surpass their expectations. The best part about this job is being able to interact with so many different people and learn about their businesses and the experiences they’ve had.” 

Fun Facts: I love to go clay pigeon shooting and the weirdest – or most dangerous – thing on my bucket list is to visit Tornado Alley in the US to see a tornado. Yes, my favourite film is twister – a must watch for all storm fans. 

Ben Gregory

Ben Gregory

Director

Hay! I am Ben, Brand Media’s chief farm hand.

I love everything visual design and branding, I’d say I have a passion for new and exciting marketing that really grabs you by the feels. Brand Media is my latest creation that pushes the boundaries further and I am really excited to add more services to my businesses Digiprint and Nettl.

Having worked in the graphic arts and communications industry for 20+ years I have a wealth of branding, digital print, signage, design and marketing skills. The thing I love the most about my career though is the personal engagement with customers who have a problem and come to me for a solution. I get great job satisfaction when a customer’s business sees growth from projects that I complete for them, it is very rewarding.

I’d say that I have a keen enthusiasm for the creative things in life, not just graphically, but cinema, music and the arts. I am also pretty well adept at DIY being the chief farm hand and like to make projects in my home workshop to unwind at the weekends. If you are in need of combination bench/planter give me a shout!

Keeping positive and enthusiastic about life in general pushes me forward and having the support of a strong team makes all the difference. I am very lucky to be where I am today and appreciate the small things in life as getting there has been very hard graft but worth the time and effort I put in.

Business Experience - Early Years
I have built several small businesses starting in 2002 that provide branding, media, marketing, digital and design.

My first business was Digiprint which I created in 2002 to fill a gap in the market to offer personal service print and design to small and medium businesses and this has grown year on year to be a recognised brand in Bath, Chippenham and the South West.

In 2010 I purchased “Bath Signpost” a small local sign making business in Bath and this enabled digiprint to expand into two companies incorporating digisigns. Adding this business gave my customers extra value services and extended our ability to become a one-stop-shop for print and sign needs.

Volunteer work and Directorship
Saving the high street and helping small businesses thrive has been a passion of mine. I joined or helped set up many business groups locally to support small businesses. In 2013 I started a project to set up a community interest company that helped promote Chippenham as a destination to shop and live which was backed by Mary Portas. I organised and delivered the first Chippenham business awards including entry process and ceremony event. During this time I was also selected to judge and help with marketing for other business awards in Bath and Bristol. The CIC quickly gained momentum and a team grew to install a business improvement district (BID) which was successfully adopted in 2015. I became a director of Chippenham BID and chair of the marketing and events team for 5 years. Within 1 year I was also elected as BID chairman overseeing a dedicated office team and working with many external service providers to promote Chippenham, organise events, cover Public Relations, add value to small business levy payers and build confidence in the town.
2015 onward - Partnerships and expansion
In 2015 I set up Nettl Bath and Chippenham which added bespoke website design, SEO, marketing and exhibition services to my skill set and has enabled the group business to expand into larger markets. Branding and marketing was a key area that my customers were struggling to find help with as they were smaller businesses. By adding Nettl we were able to offer cost effective, simple solutions to anyone who needed support.

Fastforward to 2020 and in the height of the Corona virus pandemic I was planning the next venture. My customers were struggling to promote their services and
Brand Media was created to fill a void I discovered when trying to find good quality PR and marketing for one of my small businesses. There are many PR agencies stomping around the fields but I found that unless you were a larger business with big money to spend, they were not too enthusiastic.

Having worked in Marketing, Media, Visual Design, Branding and Public Relations, I decided to set up a new concept in PR and Media that was specifically targeted to help smaller businesses compete with online companies and larger nationals.
My concept is simple, to help small businesses get PR opportunities and quality Marketing to compete with big business on an even playing field.

With an ever increasing emphasis on shopping local, shopping small and saving the high street, Brand Media is poised to help small businesses excel with building their image and promoting their services and products to a local audience.

Qualifications and Directorship
Diploma – Art and Design – Bath
Diploma – Business Management
Foundation Degree – Graphic Design

Director of Digiprint House Ltd
Director of Digiprint Chippenham Ltd (trading company)
Director of Digiprint Bath ltd (property company)
Director of Bath Signpost (inc digisigns)
Director of Nettl Bath and Chippenham
Director and Chairman of Chippenham BID
Director of Brand Media UK

What Is Branding? A Brief History

As marketers, we talk a lot about branding-branding websites, branding content, branding research studies, branding events. The list goes on and on. But what is branding? Not what do we mean by branding, but what does the word actually mean?

If you don’t already know the answer, it will seem pretty obvious. The term derives from the Old Norse word brandr or “to burn,” and refers to the practice of branding livestock, which dates back more than 4,000 years to the Indus Valley. Of course, branding has evolved over the centuries-from farmers claiming their property, to artisans claiming credit for their work, to factories claiming their products, to companies claiming their products were better than others.

What we brand, how we brand it, and why we brand it has changed. But branding in the twenty-first century is still about taking ownership, and not just for property and products. It’s about owning what your company values and represents, owning up to your shortcomings, and earning customer trust and loyalty through your words, your actions, and your stories.

 

These days, consumers have more information and more choices than ever. Unless companies can offer far superior products or far lower prices than the competition, it’s hard to stand out in the crowded marketplace. Success is no longer determined by who has the biggest advertising budget or the most recognizable logo. It’s determined by who makes the greatest emotional connections.

As marketing leaders continue to wrap their heads around how branding works in the digital age, many brands are in trouble. But it’s not the first time. More than once, experts have declared branding dead. Still, like superheroes and soap opera villains, it never stays dead for long. If anything, branding might be more important today than ever.

What can modern marketers learn from the history of branding?

The Origins of Branding

The word brand dates back to Old Norse, the ancient North Germanic language from which modern Scandinavian languages derived. Brand originally referred to a piece of burning wood. It wasn’t used as a verb until late Middle English, when it came to mean “mark permanently with a hot iron.” By the seventeenth century, it referred to a mark of ownership made by branding.

The practice of branding livestock is much older than the word. Cave paintings from the Stone Age suggest that early man might have marked cattle with symbols drawn in paint and tar. By 2000 BC, livestock owners switched to a more permanent method: burning. Egyptian funeral monuments, approximately 4,000 years old, depict branded cattle.

During this time, brands were also used to identify goods. Pottery makers from China, India, Greece, Rome, and Mesopotamia (now Iraq) used different engravings to identify not only who made ceramic goods but also what types of materials were used and where the goods were produced. Some of the earliest known marked Chinese pottery dates back 4,000 to 5,000 years. Archaeologists have also identified roughly 1,000 unique potters’ marks in use during the first three centuries of the Roman Empire.

Watermarks also emerged in the Medieval period as a way for paper makers, printing houses, and other guilds to distinguish their products and property. Later, during the Renaissance period, artists like Michelangelo introduced a new type of personal branding: They began actually signing their names to their work, rather than using symbols.

A couple of centuries later, during the Industrial Revolution, another type of branding was born-mass branding-this time to solve a new business challenge. Consumers were accustomed to buying local products from local merchants. Generic products created en masse didn’t have the same appeal. So factories borrowed a tactic from winemakers and began branding logos onto the barrels used to transport their goods. Soon, they also began marking individual products, giving birth to such popular American brands as Campbell’s Soup, Coca-Cola and Juicy Fruit.

By the late nineteenth century, companies had invested so much in branding that they needed a way to protect those investments from competitors. In 1875, they got it with the passing of the Trade Marks Registration Act.

Now branding wasn’t just something companies did; it was something they could own. And that changed everything.

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